Visual Storytelling
A complex topic told with excitement

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Boehringer Ingelheim

Storytelling: Visitor tour at Boehringer Ingelheim

Landkarte mit allen Krebsarten

A totally new concept for visitor tours

Boeringer Ingelheim is Germany’s second-largest pharmaceutical company. At the production and research site in Vienna, many visitors and groups are welcomed and led through the different departments. As such, we had to develop a totally new kind of visitor tour, asking main questions: Which issues should be addressed? How could the achievements of Boehringer Ingelheim be presented? And how to make the complex topic really exciting? The result is a showcase for storytelling.

Without visualization it would have been impossible to make the most complex coherencies understandable. Andreas Freitag, Managing Partner

Content is king and much more than just words

Based on this creed, we organized several workshops to analyse and elaborate the topics. We discovered a lot of stories that needed translation into a language for everyday life. But content is more than words: We also cared for visualization of complex coherencies. A lot of information visuals are central part of the visitor tour and the whole project.


Tour guide with facts and microstories

All this information was gathered in a rich tour guide, containing core messages as well as additional facts and – highly important – microstories to approach visitors visually and emotionally.


Perfect basis for tours at Boehringer Ingelheim

The result of the process was a package that quickly enables tour presenters to successfully lead a group through the site.

Plakete Biopharmazie
new cancer diagnoses per year
€ investment for a cancer drug
years of development until market introduction
therapeutical concepts for 1 public admission
Mag. Andreas Freitag, Managing Partner Read more about Mag. Andreas Freitag
+43 1 533 36 53-26
+43 676 619 95 92

The key success factor here was the combination of hard facts with emotionally appealing stories to give stories a long-term impact.